3.0+–+PRODUCT+STRATERGY+SPECIFICATION

 **3.1 Kick off Meeting ** The initial course of work to start research started with team meetings. Get ideas from the individual. Discuss ideas and vision for solution. Then we started research about how drain water is used currently? Where is it used? What we can achieve from drain water? Can we utilize it in other way?   **3.2 Initial Research ** The initial course of work to start research started with team meetings. Get ideas from the individual. Discuss ideas and vision for solution. Then we started research about how drain water is used currently? Then, consider those uses to implement in high rise building .We also discussed about following topics:  **3.3 Exploration of new concept ** This project is undertaken keeping in mind the future scarcity of power and utilizing existing resources effectively. World is currently suffering from environment impacts due to enormous amount of energy use Whole world is doing research in the area of innovative power generation source and reducing carbon emission for better and safe living world. Governments are also taking initiative in supporting and funding new green technology projects. If, we consider development of big cities across the globe they consume more amount of energy due to industrial developments and higher population. Toronto is one of the biggest metropolitan areas in North America. And there are lots of high rise commercial and residential buildings existing and many more are constructing every day. The main purpose of this project is to conceptualize or design drain water usage system. **3.3.1 Market Segment ** High rise buildings in the Metro cities are the best suited market for our product. Particularly new construction, due to regulations and heritage of some of the old buildings new construction is obvious choice. This product is the new innovation; there is no example of mass designing and installation of this product. However there are many researcher are under way in universities and in major companies. Similar projects but using running water are being used in small and remote communities around the world.
 * Ontario Building Code
 * Number of high rise Building in Toronto
 * <span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: normal; margin: 0in 0in 10pt; tabstops: list .5in; tabstops: list .5in; text-align: justify;">How much water used by per person
 * <span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: normal; margin: 0in 0in 10pt; tabstops: list .5in; tabstops: list .5in; text-align: justify;">Renewable energy systems
 * <span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: normal; margin: 0in 0in 10pt; tabstops: list .5in; tabstops: list .5in; text-align: justify;">How many different types of turbines available in market
 * <span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: normal; margin: 0in 0in 10pt; tabstops: list .5in; tabstops: list .5in; text-align: justify;">Installation systems
 * <span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: normal; margin: 0in 0in 10pt; tabstops: list .5in; tabstops: list .5in; text-align: justify;">How we modify the building for existing building usage
 * <span style="color: maroon; font-family: 'Arial','sans-serif'; font-size: 12pt;">3.3.2 Degree of Innovation **
 * <span style="color: maroon; font-family: 'Arial','sans-serif'; font-size: 12pt;">3.3.3 Functional Complexity **

<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: normal; margin: 0in 0in 0pt 0.1in; text-align: justify; text-indent: -0.25in;">This system will be able to generate electricity few hours <span style="font-family: Arial,Helvetica,sans-serif; line-height: normal; margin: 0in 0in 10pt;">a day as availability of water from high raise building is not continuous. Considering this it is recommended to supply the generated electricity to grid. The concept of generating electricity is common but applying the same to our project is challenging.

<span style="font-family: Arial,Helvetica,sans-serif; line-height: normal; margin: 0in 0in 10pt; text-align: justify; text-indent: -0.25in;">** 3.3.4 Production ** <span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt; line-height: normal; margin: 0in 0in 10pt; text-align: justify; text-indent: -0.25in;">This product is not suitable for mass production, as only limited high rise buildings built every year. Engineer to order concept is the best suited for this product. <span style="font-family: Arial,Helvetica,sans-serif; line-height: normal; margin: 0in 0in 10pt; text-align: justify; text-indent: -0.25in;">** 3.3.5 Profitability ** <span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt; line-height: normal; margin: 0in 0in 10pt; text-align: justify; text-indent: -0.25in;">This product is environment friendly, it is possible that government and other Organizations subsidizing this product. People are more and more environmentally friendly, once the technology proved considerable amount of profit can be expected. <span style="font-family: Arial,Helvetica,sans-serif; line-height: normal; margin: 0in 0in 10pt;">** 3.3.6 Risk **

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt; line-height: normal; margin: 0in 0in 10pt; text-align: justify; text-indent: -0.25in;">Like any other new innovation there is a high risk of investing on this project. As the concept of generating electricity in other forms is proven, rest is only applying to this system. Low to moderate risk is expected on this product

<span style="font-family: Arial,Helvetica,sans-serif; line-height: normal; margin: 0in 0in 10pt; text-align: justify; text-indent: -0.25in;">** 3.3.7 Cost **

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt; line-height: normal; margin: 0in 0in 10pt; text-align: justify; text-indent: -0.25in;">Initial development cost is considerably high as it is not belong to mass production, however proven technology and mass installation is expected to bring down the cost

<span style="font-family: Arial,Helvetica,sans-serif; line-height: normal; margin: 0in 0in 10pt; text-align: justify; text-indent: -0.25in;">** 3.3.8 Customization ** <span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt; line-height: normal; margin: 0in 0in 10pt; text-align: justify; text-indent: -0.25in;">This product is flexible and also depends on architecture of the building, it can be built to the customer requirement. Further research is required to install on independent House and commercial buildings.

<span style="font-family: Arial,Helvetica,sans-serif; line-height: normal; margin: 0in 0in 10pt; text-align: justify; text-indent: -0.25in;">** 3.4 Related Team work ** <span style="font-family: Arial,Helvetica,sans-serif; line-height: normal; margin: 0in 0in 10pt; text-align: justify; text-indent: -0.25in;"> <span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt; line-height: normal; margin: 0in 0in 10pt; text-align: justify; text-indent: -0.25in;">The vision is to provide the system which is viable and green for environment. <span style="font-family: Arial,Helvetica,sans-serif; line-height: normal; margin: 0in 0in 10pt; text-align: justify; text-indent: -0.25in;">
 * 3.4.1 Green vision **
 * 3.4.2 Opportunity **

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt; line-height: normal; margin: 0in 0in 10pt; text-align: justify; text-indent: -0.25in;">When, we consider high rise building and their power usage. We get attention of water usage by them. How much of that water is drain water. What happened to this drain Water? Will it going to sewage plant or reuse? We see an opportunity in the use of drain water. Now, there is a challenge for us to use this drain water in productive way.



BACK TO INTRODUCTION GO TO PRODUCT DESIGN SPECIFICATION